Advising e-Commerce Business Startups: A Crib Sheet Part II

W&M Partner, Olivera Medenica, recently penned an article for the e-Commerce Law & Strategy Newsletter, a publication geared for attorneys to advise their clients. We thought it might be helpful for the readers of this blog. This is the second part.

Read Article Here

Advising e-Commerce Business Startups: A Crib Sheet

W&M Partner, Olivera Medenica, recently penned an article for the e-Commerce Law & Strategy Newsletter, a publication geared for attorneys to advise their clients. We thought it might be helpful for the readers of this blog. It is split into two parts. Below is a crib of the first part and a link to the PDF copy.

SUMMARY:

The legal risks associated with operating an online business are largely hidden to many people who are lured by the dream of making their fortunes with the apparent ease of opening a virtual storefront. only what really matters — especially if it can fit on one screen. But the risks of setting up a virtual storefront — an e-commerce venture — can exceed those of operating a real-world, bricks-and-mortar business operation, where relationships with consumers are often based on tangible items. In the virtual world, a business owner may face a number of additional problems, including:

• Copyright infringement;

• Trademark infringement;

• Intellectual property ownership;

• Libel and slander;

• Identity theft;

• Jurisdictional issues

• Invasion of privacy; and

• Breach of confidentiality.

And those are just a few of the problems from a litany of possible pitfalls the ecommerce
entrepreneur faces.

>>READ THE ARTICLE HERE<<