Apple with its hipper than thou industry outsider persona has taken an oddly establishment position with regard to blogging and other grassroots net commentary on its operation. Most notably, it has garnered significant attention in its lawsuit against Harvard University student Nicholas Ciarelli's Web site, www.ThinkSecret.com, which for the past 6 years has reported on Apple’s product line ahead of Apple. Most recently, it was targeted for its “outing” of the 60 Gig IPod Photo and the Mac Mini PC ahead of their official release. Apple is taking the stance that this is a form of contributory trade secret infringement.
As trade secrets don’t spring from any statutory grant, but rather come from the common law's respect for a company’s efforts to keep them secret, Apple is understandably aggressive in posture. It should be concerned since a great deal of its market flows from its status as a trend setter. To sit and do nothing would invite greater difficulty.
However, this is not just some file and settle scenario.
Apple’s lawsuit presents some significant legal issues that will no doubt set the tone for the interplay between the net, journalistic integrity, intellectual property, and first amendment rights.
Industry lawsuits against “nodal” netizens (those users that are sources or high traffic conduits for pirated or alleged misappropriated information and materials) are the basis for intellectual property enforcement in the info age.
As these become increasingly the vogue, the industry players (e.g. RIAA, MPAA, etc.) are trying to shrink the boundaries of first amendment and privacy rights to strengthen and add teeth to the enforcement of intellectual property rights.
So as the MPAA and the RIAA have argued that an ISP should turn over the IP addresses of users that have trafficked copyright material, a clear blow to privacy rights, Apple will attempt to have the Court characterize Ciarelli as an industrial espionage agent, not a journalist. In any case, Apple will steer the Court clear of any journalistic comparisons that would provide shelter to Ciarelli’s sources. This has serious implications for the blogging world. If Ciarelli can demonstrate that he behaved in a journalistically ethical fashion (e.g. he did not induce trade secret revelations but rather reported them when approached by sources), this should factor heavily into the Court’s analysis. Unlike trafficking pirated movies or music, the very nature of this suit is information that may have, to Apple’s chagrin, become part of the public dialogue by its own employees breaching their confidentiality agreements. To silence Ciarelli if that were the case would be an overreaching position that shifts the blame to a legitimate information organ—a gag on public discourse in order to protect mismanaged trade secrets.
Also, given the fact Ciarelli is something of a local hero in the Mac community, this suit may come back to haunt Apple if its hunt is deemed too heavyhanded. A backlash may be brewing in the company’s pot, which has been fueled trough good times and bad by devotees who always viewed it as an underdog champion against Microsoft. This suit could make Apple appear to be the new bully on the block.
Despite the highs stakes, the Electronic Frontier Foundation, ironically, is not defending Think Secret, even while defending two other sites, AppleInsider.com and PowerPage.org, against Apple subpoenas aimed at revealing sources.
Kaiser Wahab